Every plan requires a good foundation: who you are, what you do, for whom and why. Your business can and will change with time, but the fundamentals should always be well-defined.
Marketing & PR Strategy
Just like that spread of peanut butter in our favorite sandwich, your business case is always better with the right marketing plan. Whether its engaging your markets, inciting new conversations, or revising your brand, every bite should have the same great taste.
Videos, podcasts, images, infographics, ebooks, microsites and apps: with so many platforms and channels to share your stories and reach your customers, its hard to know what kind of content or strategy you need. At PB&J Consulting, we like to ask "What do I do that I can share?" and "What comes to me naturally?"
The most effective social media share a simple moment or feeling, one that captures an experience and has the perfect balance of ingredients: "post" and be authentic, "borrow" with attribution", and "join" in conversations that matter. And the best part is, they're only 100 calories, so there's no guilt in making more.